MediCo

Introduction

MEDICO is an exclusive distributor of medical equipment and medical devices. One of the key elements of their strategy was to optimize their website to increase visibility in search engines.

Tasks and solutions

SunFlora set a goal to set up targeted advertising on the Facebook platform. This included creating and setting up an advertising account, analyzing previous advertising campaigns, identifying the target audience, launching test and main advertising campaigns, and analyzing their effectiveness.

The problem

The problem was that the medical center's website did not have sufficient visibility in search results, which led to the loss of potential customers to competitors. It is clear that in order to increase conversion and attract a larger audience, it is necessary to improve the website's position in search engines.

Result

After we performed SEO optimization and implemented strategies to increase visibility in search engines, significant results were achieved. Organic traffic to the site increased by 700%, which proves the effectiveness of the measures taken. There was also a significant increase in the number of new customers by 60%, which is an indicator of increased conversion. In addition, keywords related to medical services now occupy leading positions in search engines, often appearing in the top 3 Google search results.

For the client, this means not only increased traffic and improved online visibility, but also an increase in the number of customers and the positioning of their medical center as an authoritative and reliable provider of medical services. In addition, optimization ensures the stability and quality of the content on the website, which has a positive impact on users and increases their trust in the MEDICO brand.